After holding executive positions in bank marketing and non-profit marketing, I became a textbook author at the dawn of the Internet age. Now I’ve written three textbooks for Pearson: The Marketing Plan Handbook (US), Essential Guide to Marketing Planning (Europe), and Marketing Planning: Principles into Practice (Europe). In my spare time, I follow championship figure skating, trace my family tree, and read biographies.
Please visit my blog (http://marketinghandbook.blogspot.com) or follow me on Twitter (http://twitter.com/MarianBWood).
