public relations

The school year is pretty much over for most of us. This summer, I will be posting every three to four weeks, for those of us who are teaching summer school or who would like to keep up with current developments over the summer. Weekly news posts will resume in late August. If you have any suggestions for topics, please post a comment! This week's highlights (with applicable teaching topics and links to discussion below):

This week's highlights (with applicable teaching topics and links to discussion below): Tech and Generations - Marketing environment, Demographics, Segmentation Social Media Skills and Marketers - Social media In a Graying Population, Business Opportunity - Demographics, Marketing environment (video included) An A/B Testing Example - AdvertisingGroupon Pulls Controversial Ads - Advertising, Public relations   Tech and Generations

This week's highlights (with applicable teaching topics and links to discussion below): We Hold These Tweets To Be Self-Evident - Social media, Just for fun The TSA Marketing Campaign that Could Have Been - Public relations, Integrated marketing communications Amazon Prime's Success Story - E-commerce, Customer loyalty Black Friday is Mixed Green This Year - Retailing, E-commerce Luxury Brands Online - E-commerce We Hold These Tweets To Be Self-Evident …

A campaign executed by Diageo in support of their Captain Morgan brand rum and themed around the 2004 and 2008 presidential elections is an example of how the old and the new still fit together.