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This Week in Marketing: January 23rd

Jan 27, 2012 at 12:23am
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This week's highlights (with applicable teaching topics):Crash the Super Bowl – Advertising, Online, Social Media Chevy Happy Grad – Target Marketing, Product PositioningCoke Bear Back – Social Media, Campaigns, Packaging, Product PositioningJohn Stamos Does Dannon  - Advertising, Campaigns, Target Marketing Crash the Super Bowl

This Week In Marketing: January 16, 2012

Jan 18, 2012 at 11:22pm
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This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts  - Advertising, CampaignsFacebook Engagement
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