Providing content to authors, editors, librarians, researchers,
teachers and their students, societies and professionals -
enabling them to do their jobs better.
This week's highlights (with applicable teaching topics):Social Quarterbacks – Online, Social Media Romancing the Lozenge – Repositioning, Sampling, AdvertisingOldest Soda – Logo, Branding, Product PositioningEat, Drink and Be Covered - Market Share, Advertising, CampaignsSocial Quarterbacks