product positioning

This Week in Marketing: January 30

Feb 1, 2012 at 6:10pm

This week's highlights (with applicable teaching topics):The Hot Blond – New Product Development, Environmental Scanning, Target Marketing, Product PositioningDon’t Drink the Water – Competition, Market Share, International MarketingDownsizing TV – Environmental Scanning, Marketing Research, New Product DevelopmentGeneral Mills Spoons Up Digital Fun - Advertising, Campaigns, Packaging, Promotion, Social MediaThe Hot Blonde

This Week in Marketing: January 23rd

Jan 27, 2012 at 12:23am

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This week's highlights (with applicable teaching topics):Crash the Super Bowl – Advertising, Online, Social Media Chevy Happy Grad – Target Marketing, Product PositioningCoke Bear Back – Social Media, Campaigns, Packaging, Product PositioningJohn Stamos Does Dannon - Advertising, Campaigns, Target Marketing Crash the Super Bowl

This Week In Marketing: January 16, 2012

Jan 18, 2012 at 11:22pm

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This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts - Advertising, CampaignsFacebook Engagement

This Week in Marketing: December 5, 2011

Dec 7, 2011 at 12:37am

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This week's highlights (with applicable teaching topics):Social Quarterbacks – Online, Social Media Romancing the Lozenge – Repositioning, Sampling, AdvertisingOldest Soda – Logo, Branding, Product PositioningEat, Drink and Be Covered - Market Share, Advertising, CampaignsSocial Quarterbacks