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This week's highlights (with applicable teaching topics):The Hot Blond – New Product Development, Environmental Scanning, Target Marketing, Product PositioningDon’t Drink the Water – Competition, Market Share, International MarketingDownsizing TV – Environmental Scanning, Marketing Research, New Product DevelopmentGeneral Mills Spoons Up Digital Fun - Advertising, Campaigns, Packaging, Promotion, Social MediaThe Hot Blonde
This week's highlights (with applicable teaching topics):Crash the Super Bowl – Advertising, Online, Social Media Chevy Happy Grad – Target Marketing, Product PositioningCoke Bear Back – Social Media, Campaigns, Packaging, Product PositioningJohn Stamos Does Dannon - Advertising, Campaigns, Target Marketing Crash the Super Bowl
This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts - Advertising, CampaignsFacebook Engagement
This week's highlights (with applicable teaching topics):Social Quarterbacks – Online, Social Media Romancing the Lozenge – Repositioning, Sampling, AdvertisingOldest Soda – Logo, Branding, Product PositioningEat, Drink and Be Covered - Market Share, Advertising, CampaignsSocial Quarterbacks
The school year is pretty much over for most of us. This summer, I will be posting every three to four weeks, for those of us who are teaching summer school or who would like to keep up with current developments over the summer. Weekly news posts will resume in late August. If you have any suggestions for topics, please post a comment!
This week's highlights (with applicable teaching topics and links to discussion below):
I'm taking next week off, but look for the next "This Week in Marketing" on April 16.This week's highlights (with applicable teaching topics and links to discussion below):
Store Brands On the Move - Branding, Retailing
How Men Shop - Retailing, Segmentation, Consumer behavior
Social Mac & Cheese - Social media
To Groupon or Not - Pricing, Promotion, Social media
Store Brands on the Move
This week's highlights (with applicable teaching topics and links to discussion below):
How Carrots Became the New Junk Food - Positioning
Back to the Future - Marketing environment
20 Best Company Facebook Pages - Social media
Mobile By the Numbers - Mobile marketing
Mobile Barcodes Come to the Home Depot - Mobile marketing
How Carrots Became the New Junk Food
This week's highlights (with applicable teaching topics and links to discussion below):
Delta Airlines Expands its Facebook Functionality - Internet marketing, Distribution channels
An Alternative to Blackboard? - Educational software, Social media
Is Groupon Ruining Retailing? - Pricing
Social Responsibility, Sales, or Both? - Corporate social responsibility
Delta Airlines Expands its Facebook Functionality
This week's highlights (with applicable teaching topics and links to discussion below):
Language and the Workplace - Social media
Google, Being Good - Corporate social responsibility
Green Cars Mystify Consumers, But Whose Fault Is It? - Diffusion of innovation
Facebook Tests Movie Rentals (video) - Competition, Strategy
"Long tail" Advertising Pays Off Online - Advertising, Targeting
Language and the Workplace
This week's highlights (with applicable teaching topics and links to discussion below):
Sentiment Analysis: Listening to Customers (includes a video) - Social media, Marketing research
The Global Private Label Report - Branding, Pricing
New Outlets for Books - Retailing
Taco Bell Employees Beef About Their Beef (includes a video) - Public relations, Persuasion
Ronald McDonald Doesn't Drink Lattes - Branding, Repositioning
Sentiment Analysis:…
