Targeting

This Week in Marketing: January 23rd

Jan 27, 2012 at 12:23am

This week's highlights (with applicable teaching topics):Crash the Super Bowl – Advertising, Online, Social Media Chevy Happy Grad – Target Marketing, Product PositioningCoke Bear Back – Social Media, Campaigns, Packaging, Product PositioningJohn Stamos Does Dannon - Advertising, Campaigns, Target Marketing Crash the Super Bowl

This Week in Marketing: October 16, 2011

Oct 17, 2011 at 12:37am

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This week's highlights (with applicable teaching topics and links to discussion below):Why Wait in Line for an iPhone? - Customer loyaltyNo Girls Allowed - Segmentation/targeting/positioning (video included)Steve Jobs, Marketing Icon - Marketing strategy, competitive strategy (videos included)The Changing Shape of Families - Demographics Why Wait in Line for an iPhone?

This Week in Marketing: March 12, 2011

Mar 12, 2011 at 2:10pm

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This week's highlights (with applicable teaching topics and links to discussion below): Language and the Workplace - Social media Google, Being Good - Corporate social responsibility Green Cars Mystify Consumers, But Whose Fault Is It? - Diffusion of innovation Facebook Tests Movie Rentals (video) - Competition, Strategy "Long tail" Advertising Pays Off Online - Advertising, Targeting Language and the Workplace

This Week in Marketing: February 26, 2011

Feb 26, 2011 at 6:37pm

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This week's highlights (with applicable teaching topics and links to discussion below): Gorilla Glass Beats Its Chest - B2B marketing Ten Calories and Not for Women - Targeting More Reasons to Teach and Learn about Social Media - Social media Love it or Hate It (video included) - Advertising, Persuasion Google in the News Again - Search engines, Online marketing Gorilla Glass Beats Its Chest

This Week in Marketing: February 5, 2011

Feb 5, 2011 at 4:02pm

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I haven't included any Super Bowl ad-related articles here for the simple reason that there are so many, and there will be many more in the next few days. Advertising Age (along with some other sources) has hosted polls on the best and worst all-time Super Bowl ads. Columnists have argued that $3 million is worth it for the exposure, while other columnists have insisted that it's a waste of money that could be much better spent elsewhere. On Monday, USA…

This Week in Marketing: October 9, 2010

Oct 9, 2010 at 11:25am

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A busy week--so much news, so little time! First, a quick update on two stories from recent weeks:

This Week in Marketing: September 25, 2010

Sep 25, 2010 at 12:17am

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I've been thinking lately about incorporating lecture capture into my classes, so I was glad to see a post on the subject on the Tomorrow's Professor Blog.