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This week's highlights (with applicable teaching topics):The Hot Blond – New Product Development, Environmental Scanning, Target Marketing, Product PositioningDon’t Drink the Water – Competition, Market Share, International MarketingDownsizing TV – Environmental Scanning, Marketing Research, New Product DevelopmentGeneral Mills Spoons Up Digital Fun - Advertising, Campaigns, Packaging, Promotion, Social MediaThe Hot Blonde
This week's highlights (with applicable teaching topics):Crash the Super Bowl – Advertising, Online, Social Media Chevy Happy Grad – Target Marketing, Product PositioningCoke Bear Back – Social Media, Campaigns, Packaging, Product PositioningJohn Stamos Does Dannon - Advertising, Campaigns, Target Marketing Crash the Super Bowl
This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts - Advertising, CampaignsFacebook Engagement
This week's highlights (with applicable teaching topics):Social Quarterbacks – Online, Social Media Romancing the Lozenge – Repositioning, Sampling, AdvertisingOldest Soda – Logo, Branding, Product PositioningEat, Drink and Be Covered - Market Share, Advertising, CampaignsSocial Quarterbacks
The school year is pretty much over for most of us. This summer, I will be posting every three to four weeks, for those of us who are teaching summer school or who would like to keep up with current developments over the summer. Weekly news posts will resume in late August. If you have any suggestions for topics, please post a comment!
This week's highlights (with applicable teaching topics and links to discussion below):
This week's highlights (with applicable teaching topics and links to discussion below):
E-book sales top paperbacks - New product introduction, Product life cycle
The history of Pringles - New product introduction, Branding
Walmart's "return to maximalism" - Retailing, Positioning, Advertising (includes video)
Economic recovery a threat to low-end beers? - Positioning, Product management, Pricing
Girl Scouts embrace multiculturalism - Subcultures,…
This week's highlights (with applicable teaching topics and links to discussion below):
Language and the Workplace - Social media
Google, Being Good - Corporate social responsibility
Green Cars Mystify Consumers, But Whose Fault Is It? - Diffusion of innovation
Facebook Tests Movie Rentals (video) - Competition, Strategy
"Long tail" Advertising Pays Off Online - Advertising, Targeting
Language and the Workplace
This week's highlights (with applicable teaching topics and links to discussion below):
Gorilla Glass Beats Its Chest - B2B marketing
Ten Calories and Not for Women - Targeting
More Reasons to Teach and Learn about Social Media - Social media
Love it or Hate It (video included) - Advertising, Persuasion
Google in the News Again - Search engines, Online marketing
Gorilla Glass Beats Its Chest
By Sandra Moriarty, University of ColoradoCo-author of Advertising and IMC Principles & PracticeStarbucks started the New Year by redesigning its logo to simplify the graphics and delete the "Starbucks Coffee" words. What's left is the company's siren or mermaid image with no other brand identification. As usual changes such as this create an uproar, particularly online.So was this a great idea?
