Green marketing

This Week In Marketing: January 16, 2012

Jan 18, 2012 at 11:22pm
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This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts  - Advertising, CampaignsFacebook Engagement

This Week in Marketing: October 29, 2010

Oct 29, 2010 at 6:22pm
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This week's highlights (with applicable teaching topics and links to discussion below): E-books for Kids (includes a video) - Segmentation, New product development, E-books The Fifteen-second Ad Catches On - Advertising, Perception Africa: Coke's Last Frontier (includes a video) - Global marketing The Domino's "Oh Yes We Did" Campaign (includes a video) - Positioning, Advertising Consumers Don't Warm to Eco-Friendly Products - Green marketing E-books for…

This Week in Marketing: October 23, 2010

Oct 23, 2010 at 5:56pm
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This week's highlights (with applicable teaching topics and links to discussion below): Lending comes to the Kindle "later this year" - E-books, Diffusion of Innovation, Competition Marketer of the Year and the Decade - Branding Streaming-only Netflix subscriptions? - Strategy, Pricing, Segmentation Innovation Lessons from Electric Cars - Innovation, New Product Development Hallow-Green? - Social trends, Green marketing   Lending comes to the Kindle …
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