Global marketing

This Week In Marketing: January 16, 2012

Jan 18, 2012 at 11:22pm

This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts - Advertising, CampaignsFacebook Engagement

News from Egypt and Marketing

Jan 31, 2011 at 7:36am

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I've always believed that the purpose of higher education is not only to prepare our students for careers but also, more basically, to make them more educated citizens of our world. The world events of this week provide us with such an opportunity. Of course, I'm talking about the evolving events in Egypt. While we would assume that all of our students are aware of what is happening in general, they may not have thought much about the…

This Week in Marketing: November 6, 2010

Nov 5, 2010 at 9:29pm

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Food for thought regarding teaching and social media tools--this study found an increase in student engagement through the use of Twitter. This week's highlights (with applicable teaching topics and links to discussion below):

This Week in Marketing: October 29, 2010

Oct 29, 2010 at 6:22pm

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This week's highlights (with applicable teaching topics and links to discussion below): E-books for Kids (includes a video) - Segmentation, New product development, E-books The Fifteen-second Ad Catches On - Advertising, Perception Africa: Coke's Last Frontier (includes a video) - Global marketing The Domino's "Oh Yes We Did" Campaign (includes a video) - Positioning, Advertising Consumers Don't Warm to Eco-Friendly Products - Green marketing E-books for…