sustainability

This Week In Marketing: January 16, 2012

Jan 18, 2012 at 11:22pm

This week's highlights (with applicable teaching topics):Facebook Engagement – Public Relationsh, Online, Social Media Barbie in Iran – Global Marketing, Cultural Differences, Product PositioningOver-Packaged – Green Marketing, Sustainability, Packaging, Product PositioningSuper Bowl Firsts - Advertising, CampaignsFacebook Engagement

Tweeting for Earth Day

Apr 19, 2011 at 5:47am

(0)

An oil spill off the coast of California inspired the first Earth Day on April 22, 1970. Since then, the idea of focusing on our environment has grown year by year until Earth Day is now a worldwide event.Leading up to this year’s Earth Day activities, groups and businesses are using social media marketing to build support, encourage participation, and align themselves with the environmental movement. It’s a great way to reach the digital generation, in…

Give Your Students a Competitive Advantage

Feb 11, 2011 at 8:16am

(0)

There's a rapidly increasing need in the business world, and college graduates that can fill the need will have a competitive advantage over those that can't. The need is for talented managers that also understand sustainability.

Marketing - Part of the Solution

Feb 7, 2011 at 7:00am

(0)

When people ask us what we're working on these days, and we say "Sustainable marketing," they tend to look at us with a mixture of confusion and disbelief. Their most common responses run along the lines of, "Huh?" or "Isn't that an oxymoron?"

Storytelling Goes Digital

Nov 12, 2010 at 12:30pm

(0)

From ancient tales to short tidbits on Facebook, humans have long shared stories. We've become adept at sharing the sacred, the profane, and everything in between. A good story, well told, moves us to emotion beyond reason. The newest technologies allow more of us to tell more stories. Students know this. They are masters of digital technologies and use them to define who they are and what they stand for. It's a small step from using these technologies…

Beyond Belief: Using a Science-Based Framework to teach Sustainable Marketing.

Nov 8, 2010 at 8:55am

(0)

Students often come to the topic of sustainability through discussions of politics, morals or ethics, and this can present teaching challenges. People can legitimately argue about politics, morals, ethics and religion. But when was the last time you heard anyone argue about gravity or the basic laws or thermodynamics? When have we heard anyone claim that he didn’t believe in photosynthesis? Fortunately sustainability, both what it is and why it matters, all…